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Saturday, January 7, 2012

A Quick LPGA Note

During the lead-in to GC's Hyundai broadcast Friday, LPGA commish Mike Whan was on for a few minutes. You've probably heard about the new tournament in Hawaii, the LPGA LOTTE Championship Presented by J Golf, scheduled for April 18-21. You can read more about it in this USA Today article.

According to Wikipedia, "Lotte Co., Ltd. is a South Korean-Japanese Jaebeol (conglomerate) and one of the largest food and shopping groups in South Korea and Japan... Lotte Group consists of over 60 business units employing 60,000 people engaged in such diverse industries as candy manufacturing, beverages, hotels, fast food, retail, financial services, heavy chemicals, electronics, IT, construction, publishing, and entertainment." That's a pretty big sponsor.

And J Golf is a Korean broadcaster. Whan said the event would end on a Saturday, which would allow live broadcast in the US Saturday afternoon and in Korea Sunday morning. Convenient, eh?

That's neat and all, but it wasn't the best part of the announcement.

Whan also announced that GC would be broadcasting 100% of the LPGA's weekend coverage LIVE this year! That's something I've been complaining about for a while now, so I'm glad to hear that GC's finally going to do the right thing.

Of course, if I remember correctly, Whan said their US audience went up 38% in 2010. That means increased ad dollars. Money talks! But that's just part of the business, and I'm not complaining.

Finally, folks -- every LPGA event live (at least, on the weekend) on GC! How cool!

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