Richman is talking about how to create more torque when you aren't all that flexible. That's a problem everybody has as they get older, and many of you younger players have the problem as well.
When you turn during your backswing and downswing, you don't have to move sideways to create pressure. In golf, we tend to use the terms weight shift and pressure interchangeably, because they feel the same. When you move your weight toward one side or the other, you increase the amount of pressure you feel in your leg and foot on that side. But you can increase the pressure WITHOUT moving your body to one side or the other. Richman demonstrates this in the video.
How does this happen? When you turn, the leg on that side has to resist your body's attempt to slide over that leg. And since you have to "dig in" with that foot to stabilize yourself, you increase the pressure you feel in that leg. Years ago I used this 2011 post to link to a drill called Body Movin', and I recommend you use that post to go to the drill. I summed up some points in that post you should take notice of, plus I included a photo there that no longer shows up in the article I linked to. (Why has it vanished? I don't know... but it's still in my original post and I've included a large, albeit blurry version above.) Using that drill will help you feel the pressure without sliding your body from side to side.
Likewise, this post about Paula Creamer's anti-sway drill will also help you feel the move that Richman is talking about. It's a different approach that may work better for some of you.
My point is, Richman is trying to get you to turn without sliding and swaying. If your flexibility is limited, that's the only way you'll create any serious clubhead speed without sacrificing your accuracy.
http://www.hudl.com/technique/video/embed/r2iABy3r
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